An Online Business in 2012: Part 1, Mindset and Market Research

OK, so here we go. And yes, it is a long title, and an accompanying long video.

Today’s material is quite heavy going, but it’s super important groundwork. People talk about ‘laying the foundations’ for this or that. Well, these items are fundamental and, if you skip this, you’ll either end up watching it later… or failing.

So, please, take the time to watch this and make notes. Mindset is the most important thing to get right before you start. Market research is the most important thing to get right when you start. Everything else follows.

Enough from me. Here’s the video. The next one will be along in about a week’s time, to give you some thinking time and some ‘acting’ time! 😉

Matt

My first million website visitors…

Today is a good day for me, because I’ve just realised a massive milestone has been achieved. I’m not sure exactly when it happened – probably back in November last year – but I did something weird today in my Google Analytics account…

I checked the stats for geegeez.co.uk since the site was launched in September 2008. 11th September 2008, to be exact. 9/11. Which, by a convenient quirk of fate, was precisely forty months ago today.

And here’s what I noticed. Dear old geegeez.co.uk, the little site which has always had sand kicked in its face by the big boys, but still come back for more time and time again… well, dear old geegeez.co.uk has had over A MILLION visitors! 😀

That’s pretty amazing, I think. But more amazing than that is this:

1. geegeez.co.uk is only interested in horse racing, a subject which doesn’t actually have that many followers online

2. geegeez.co.uk is almost exclusively focused on UK horse racing, which reduces the target audience still further.

3. I’m lousy at getting people to sign up for the goodness therein. Always have been, but hopefully always won’t be!

Here’s a snapshot from my Analytics account, which will show full size when clicked upon:

My first million website visitors :-)
My first million website visitors 🙂

Some of the most interesting stats are beneath that headline figure though.

geegeez.co.uk has had over 330,000 individual visitors. That makes my conversion rate of visitors to signups something like 3.91%. That is seriously shit bad, believe me.

Those visitors have collectively viewed more than two and a half million pages. That is pretty good.

And the average time on site of two minutes eighteen seconds, I would think, is exceptional.

So, two things, sort of related to each other.

Firstly, THANK YOU to all of the geegeez.co.uk readers who have contributed to this milestone in my career (and life – geegeez is my ‘baby’, and this is a special day for me, sad as that might sound ;-)).

And secondly, although I’m humbled by this, I also think it’s a fair indicator that – despite being crap at getting people to sign up – I’m not bad at the whole online thingie.

So, I’m going to show you some of the things I do to get people to visit, and re-visit geegeez. These things will work in any market or business, as long as there is genuinely some interest there.

It’s going to be a free series, and it will only be available to readers of mattbisogno.com… to begin with, at least. So if you’re not already signed up (and only 58 of you are, further testimony to my, ahem, genius when it comes to opt in conversion (as it’s known in the trade)), and this is of interest, then get your name down. Here’s the form:

I’ll be starting early next week. 🙂

Matt

Introducing… The Bisogno Bulletin

Yes, I know, it’s a pretty lousy title. And if you think that’s bad, just wait til you see the graphic design. (Hint, there is no graphic design).

So if you’re the sort that’s looking for style over substance, look away now!

But if you like a good rant, or a considered editorial, or some profit-ripping statistical analysis, then I reckon this might just float your boat. Continue reading “Introducing… The Bisogno Bulletin”

The Challenge – Pre-Training

Pre-Challenge TrainingLike all training, whether it’s for a football team or an academic pursuit, it’s necessary to get a few preparatory elements in place before you start.

The Challenge is no different. Continue reading “The Challenge – Pre-Training”

The Challenge – What To Expect

As I do every year, I am taking part again in this year’s Challenge. It is an opportunity for me to go ‘back to basics’ and to remind myself of what needs to be done in a successful business, in this case, specifically an internet business. (Yes, they do exist!)

So what exactly is The Challenge?

The Challenge was originally known as the 30 Day Challenge and it was designed to take students from no knowledge to their first dollar in sales within 30 days.

Continue reading “The Challenge – What To Expect”

Join Me in the Challenge 2011

Take the Challenge 2011This changed my life.

I appreciate that’s a bold statement. But it’s true.

When I decided I wanted to live a better, freer life, I figured that this was the way forward for me.

I knew that if I worked hard at it, and didn’t stop at the first sign of a problem, I’d get to where I wanted to be.

That was five years ago, and I am of course talking about the start of my online journey.

Continue reading “Join Me in the Challenge 2011”

So you’d like to make money online…

How to Set Up A Blog
How to Set Up A Blog: Easier Than You Think

I was at an event hosted by Alex Jeffreys today, and it struck me from the people in the room that there are a helluva lot of people out there who have been trying for months – years even – to make their first dollar online.

It was also obvious from speaking with a few of them that it’s not because they don’t know stuff about t’internet – well, maybe in some cases they were newbies, but a lot had been around such stuff for a while – but rather, because they weren’t sure where to begin.

Or they’d forgotten the basics.

Well, everything stems from something, and I’d like to make it a mission Continue reading “So you’d like to make money online…”

Online Business Training Part 4: Getting Visitors

OK, so you have a product and a website. Now what? How about some visitors, and potential customers? In today’s report, I share a number of ways for you to drive targeted traffic (i.e. people who are actually interested in what you have to offer) to your site.

The report is at the end of this post, but before you download that, allow me to tell you a bit more about why I’m qualified to help, what I’ve got and what it’ll do for you, who I think it’s for, and what happens next.

Actually, that seems like a pretty good way to break things down. So, what qualifies me to help you?

Well, I’ve been online for coming up five years now, and have been Continue reading “Online Business Training Part 4: Getting Visitors”

Your Own Online Horse Racing Business?

The thing I’m most famous for, though still not especially famous(!), is being the owner and author of various online horse racing businesses. I started out in 2006, with an ebook called Trainer Track Stats (TTS), which was a reference manual of profitable trainer angles at each race course in UK.

Since then – I handed TTS over to my good friend and fellow online horseracing business owner, Gavin Priestley, three years ago – I’ve owned and authored numerous websites and Continue reading “Your Own Online Horse Racing Business?”

Can I help you and your business?

If you’re an existing business owner, and looking to get more customers or convert more prospects into sales, then I may be able to help you.

Click the ‘play’ button to watch the video presentation below and, if you’re interested, download, complete and Continue reading “Can I help you and your business?”