What, How, Who, When?!

In today’s video, I want to introduce you to the specifics of this excellent and proven opportunity. This is not for dreamers or for those who won’t take action. But for those who genuinely want to make a real change in their lives, and are excited about the possibility of starting a business, then I guarantee you’ll succeed.


This offer goes live at MIDDAY tomorrow, Thursday, 12th September.


I’d encourage you to watch the entire video, but if there’s something specific you want to know, there’s a breakdown of what is where beneath it. In the meantime, if you have any questions about this, then please leave a comment and I’ll be happy to answer them for you.



00:30 – What is the Platinum Programme?
01:30 – Why I started doing this…
02:34 – Three key ‘Freedoms’
03:57 – What’s in the Platinum Programme 2013?
14:40 – How I Will PERSONALLY Help You to Succeed
16:12 – £2,500 for sending an email?!
17:39 – Training Breakdown: Strategy
18:26 – Training Breakdown: Tactics (live ‘over my shoulder’)
21:57 – Summary of the Platinum Programme
22:54 – Your investment is…
24:36 – Two ‘No Brainer’ Bonuses
24:58 – My ‘Better than Money Back’ Guarantee to you
25:38 – Availability

Prove it!

In my first video in this series, I told you a bit about my background, and how I had no special advantages when I started. Far from it, in fact.


Today, I’d like to show you some of my successes online, and also tell you about a few of the students I’ve mentored to achieve their own successes.


In a few days time, I’ll be opening a programme for a handful of people who want to make a positive change in their lives. Please keep an eye on your inbox if that might be you…


In the meantime, here’s the video. I’d encourage you to watch the entire video, but if there’s something specific you want to know, there’s a breakdown beneath it. In the meantime, if you have any questions about this, then please leave a comment and I’ll be happy to answer them for you.


[oo:oo] – Recap
[00:39] – In today’s video… and who it’s aimed at.
[02:40] – Some of my results
[03:06] – Why £20k invested in training is less than I should have spent
[03:35] – The value of that training investment
[04:23] – Past student stories: Gavin and David
[05:40] – Past student stories: Kieran Ward
[15:06] – A slightly different tack to the training
[15:40] – Past student stories: Nick and John
[16:25] – Last year, the BEST year yet! e.g. Nicky and Lester


How I got started online, and why…

I want to share a little of my background with you today. I’m not special, and I didn’t have blinding computer or marketing skills when I started. In fact, I didn’t have any of either of those things when I started.

Watch the video below to find out how and why I got started online. And do leave a comment or question underneath if you’d like.


If you like it, or have any questions, do leave a comment.



An Online Business in 2012: Part 2, Your First Website

Online Business in 2012, Part 2: Introduction

Don't fear the techie bits
Don't fear the techie bits!

Following on from my last video / blog post about mindset, and that all-important research, it’s now time to put our research into practice and take our first baby steps online.


Before we go into that, though, if you haven’t seen the first video post, you can take a look at that here: The Mindset for Online Business.


Assuming you’ve done your research as per that post, and you’ve decided upon an area – or niche – in which you can get some traction and where you know there is a hungry market, you’re ready to move to part 2.


Part 2 is all about getting your first website up and running. Now before you think that’s going to be tricky, I want to say two things:

1. It isn’t

2. Even if it was, you don’t need to do everything yourself as there are lots of people who can – and will – help if needs be, for less than the cost of a cup of coffee generally (especially if you tend to buy coffee from Starbucks or another of those ‘pricey but nicey’ outlets).


The video and accompanying pdf document at the end of this post show how to set up your first site, using either the WordPress-hosted web space or your own self-hosted web space. [If that means nothing, don’t worry, it’s all covered in the video. In fact, if any of the terms I use in this post don’t mean anything, you’ll find they’re covered in the video. If not, ask a question by leaving a comment and I’ll get back to you.]


Hosting Your First Website

I would strongly suggest that you get your own hosting if you’re even remotely serious about starting an online business. There are at least two very good reasons for this:

1. It looks MUCH more professional

2. It gives you MUCH more freedom in terms of what you can do


You will need two things in order to ‘host’ your first website. Firstly, you’ll need a hosting package. I use TSO Host, and have done for a number of years, and for over a dozen of my sites. I highly recommend them, on grounds of price, support and uptime availability, and you can check them out here. I recommend TSO Host. [Transparency: that link has an affiliate code in it, which means I will be able to buy roughly 1.46 cups of the aforementioned fancy coffee per year if you use it to purchase your hosting, which costs £15 per year, or £1.25 a month]


There are of course countless other hosting service providers, so feel free to use one of those if you’d prefer.


Now, before you get to the videos, I want to touch on something that isn’t really outlined in detail within them, and which is important for the ‘bigger picture’. And that is choosing your domain name.


Your Domain Name

Whilst I don’t want to confuse anyone by talking about Search Engine Optimization (or SEO for short) at this stage, I will say that there is value in your domain name – the name of your website, for instance, mattbisogno.com – containing something as closely resembling your market area as possible.


SEO is simply the means by which websites can be tweaked to tell Google and the other search engines where is the best place for them to appear when people are looking for stuff on that particular site.


Targeted Domain Name
Targeted Domain Name example

For instance, if you started a company in Hackney, and the company name was Apple Puff Personal Training, you might want to have a domain name of personaltrainerhackney.co.uk if it was available, rather than applepuffpersonaltraining.co.uk.


The reason for using the words people might use to search for you (‘personal trainer Hackney’), rather than your brand name (‘Apple Puff personal training’), is because you are far more likely to be found with the more generic term… to begin with at least.


[My main horse-y site, geegeez.co.uk, now receives over 2,000 searches a month for the term ‘geegeez’, which of course means nothing except that it is a known brand after being online for a number of years. It was a terrible choice for a domain name! If I knew then what I know now…]


Incidentally, the example above is for Mrs Matt’s website, although she tends to use her other one, personaltrainer-london.co.uk


OK, let’s recap. What I’m saying is try to choose a domain name that might contain the words that your target audience would type in when searching for a site like yours… ideally, your site!


As an example, if you’ve decided to focus on synchronised swimming tips, then www.synchronisedswimmingtips.co.uk would be a GREAT domain name, assuming it’s available. You can check the availability of domain names at TSO Host (and other hosting sites).


Take your time over this, if necessary, to find the right domain name. Because here’s the thing: almost everything can be changed later. But your domain name cannot easily.


So yes, take your time. But do not procrastinate!!! If you’ve taken more than a few hours to research and then another day to ponder your available options, you’re wasting time. Move on. 🙂


Getting Your Site Up

OK, splendid. We’ve got a niche, and we’ve found a pretty good (ideally, an amazing) domain name. Now it’s time to build the site. The video and pdf below were created a little while ago now, but the content remains relevant.


Whilst some of the ‘look and feel’ elements of what you’ll see have changed slightly, you will still be able to follow these to get your first site online.


Enough from me. Here’s the video:


And here’s a link to the pdf document which supports the video:


How to Get a Web Address (Domain Name) and Set Up Your Blog




By the end of this session then, you should have chosen a domain name for your new website, got yourself some ‘hosting’, and installed your very own blog onto your domain name. Awesome!!


If you have any problems, leave a comment below, and I’ll try to answer if I can. The reason to comment below is because others might be having the same issue and this way, I can help them as well as you. Make sense? Great! 😀


Well done if you’ve got this far. I hope you’ll be excited about what comes next…


Now might be a pretty good time for me to tell you about that then!


In the next installment, we’ll work on making our site look a bit more presentable, both to human visitors and to our friends, the search engines.


Until then, you’ve got work to do..!


An Online Business in 2012: Part 1, Mindset and Market Research

OK, so here we go. And yes, it is a long title, and an accompanying long video.

Today’s material is quite heavy going, but it’s super important groundwork. People talk about ‘laying the foundations’ for this or that. Well, these items are fundamental and, if you skip this, you’ll either end up watching it later… or failing.

So, please, take the time to watch this and make notes. Mindset is the most important thing to get right before you start. Market research is the most important thing to get right when you start. Everything else follows.

Enough from me. Here’s the video. The next one will be along in about a week’s time, to give you some thinking time and some ‘acting’ time! 😉


My first million website visitors…

Today is a good day for me, because I’ve just realised a massive milestone has been achieved. I’m not sure exactly when it happened – probably back in November last year – but I did something weird today in my Google Analytics account…

I checked the stats for geegeez.co.uk since the site was launched in September 2008. 11th September 2008, to be exact. 9/11. Which, by a convenient quirk of fate, was precisely forty months ago today.

And here’s what I noticed. Dear old geegeez.co.uk, the little site which has always had sand kicked in its face by the big boys, but still come back for more time and time again… well, dear old geegeez.co.uk has had over A MILLION visitors! 😀

That’s pretty amazing, I think. But more amazing than that is this:

1. geegeez.co.uk is only interested in horse racing, a subject which doesn’t actually have that many followers online

2. geegeez.co.uk is almost exclusively focused on UK horse racing, which reduces the target audience still further.

3. I’m lousy at getting people to sign up for the goodness therein. Always have been, but hopefully always won’t be!

Here’s a snapshot from my Analytics account, which will show full size when clicked upon:

My first million website visitors :-)
My first million website visitors 🙂

Some of the most interesting stats are beneath that headline figure though.

geegeez.co.uk has had over 330,000 individual visitors. That makes my conversion rate of visitors to signups something like 3.91%. That is seriously shit bad, believe me.

Those visitors have collectively viewed more than two and a half million pages. That is pretty good.

And the average time on site of two minutes eighteen seconds, I would think, is exceptional.

So, two things, sort of related to each other.

Firstly, THANK YOU to all of the geegeez.co.uk readers who have contributed to this milestone in my career (and life – geegeez is my ‘baby’, and this is a special day for me, sad as that might sound ;-)).

And secondly, although I’m humbled by this, I also think it’s a fair indicator that – despite being crap at getting people to sign up – I’m not bad at the whole online thingie.

So, I’m going to show you some of the things I do to get people to visit, and re-visit geegeez. These things will work in any market or business, as long as there is genuinely some interest there.

It’s going to be a free series, and it will only be available to readers of mattbisogno.com… to begin with, at least. So if you’re not already signed up (and only 58 of you are, further testimony to my, ahem, genius when it comes to opt in conversion (as it’s known in the trade)), and this is of interest, then get your name down. Here’s the form:

I’ll be starting early next week. 🙂


So you’d like to make money online…

How to Set Up A Blog
How to Set Up A Blog: Easier Than You Think

I was at an event hosted by Alex Jeffreys today, and it struck me from the people in the room that there are a helluva lot of people out there who have been trying for months – years even – to make their first dollar online.

It was also obvious from speaking with a few of them that it’s not because they don’t know stuff about t’internet – well, maybe in some cases they were newbies, but a lot had been around such stuff for a while – but rather, because they weren’t sure where to begin.

Or they’d forgotten the basics.

Well, everything stems from something, and I’d like to make it a mission Continue reading So you’d like to make money online…

Online Business Training Part 4: Getting Visitors

OK, so you have a product and a website. Now what? How about some visitors, and potential customers? In today’s report, I share a number of ways for you to drive targeted traffic (i.e. people who are actually interested in what you have to offer) to your site.

The report is at the end of this post, but before you download that, allow me to tell you a bit more about why I’m qualified to help, what I’ve got and what it’ll do for you, who I think it’s for, and what happens next.

Actually, that seems like a pretty good way to break things down. So, what qualifies me to help you?

Well, I’ve been online for coming up five years now, and have been Continue reading Online Business Training Part 4: Getting Visitors

Your Own Online Horse Racing Business?

The thing I’m most famous for, though still not especially famous(!), is being the owner and author of various online horse racing businesses. I started out in 2006, with an ebook called Trainer Track Stats (TTS), which was a reference manual of profitable trainer angles at each race course in UK.

Since then – I handed TTS over to my good friend and fellow online horseracing business owner, Gavin Priestley, three years ago – I’ve owned and authored numerous websites and Continue reading Your Own Online Horse Racing Business?

The Internet Business Lifestyle Myth

Desert Island anyone?
Desert Island anyone?

We’ve all seen the websites. You know the ones… palm trees and secluded beaches, large mansion houses, convertible sports cars, and promises of massive wealth for next to no effort.

But how many of us actually believe them? Well, of course, if I was to ask you directly if you did, you’d say ‘no, don’t be silly’ (or words to that effect!)

And then, in a weak moment maybe, when times are tough and the promise of so much for so little charges through our minds eye, we are seduced by those ‘shiny objects’. We – fleetingly – believe that we can buy something and, by some sort of information osmosis, the information will be lodged in our brains.

Worse still, we succumb to the notion that Continue reading The Internet Business Lifestyle Myth