Introducing… The Bisogno Bulletin

Yes, I know, it’s a pretty lousy title. And if you think that’s bad, just wait til you see the graphic design. (Hint, there is no graphic design).

So if you’re the sort that’s looking for style over substance, look away now!

But if you like a good rant, or a considered editorial, or some profit-ripping statistical analysis, then I reckon this might just float your boat.

The Bisogno Bulletin is a new platform for me to venture my thoughts on… well on lots of things, but predominantly horse racing. Occasionally, I might also add something in there about other business opportunities that I’m looking at / working on, or a side note or two regarding my travels, or what’s happening in the world (don’t get me started!).

But, first and foremost, the Bisogno Bulletin (tBB) is about racing and betting. Take issue #1, which is available from Friday 30th September (today, as I write this).

It’s twelve pages of content. That content is made up of a short introduction; an editorial piece on the impact for bettors of the new whip rules (you have considered the impact the new rules will make, right?); a detailed analysis of fourteen trainers who love love love this time of year; and, ‘The Last Word’, a quick look at the projects I’m working on and which I’ll be sharing more publicly in future. Oh yes, I’ll also be looking exclusively at Ascot’s Champions Day race meeting the day before it starts, via tBB.

tBB readers will get to hear all the latest gossip first.

The trainer stats I’ve got for October are pretty eye-popping.

Take the eight flat turf trainers who excel at the end of the season. Collectively, in the last three seasons, they’ve been worth £416.80 for £1 wagers.

And the six National Hunt trainers would have netted you £319.58 for £1 stakes.

That’s a combined return of £736.38 for quids.

Now, let’s get sensible here. You’re not daft and nor am I. We both know that historical track records tend to have that ‘cherry picked’ look to them, and it’s quite possible that a couple of these trainers will under-perform against their historical ‘batting averages’.

So what? That’s why I always operate a portfolio approach to such things. And why I’d advocate that you do too.

Anyway, what if these guys collectively produce just 20% of what they’ve done in the past three October’s? Well, that would net a profit of £147.28 over three years, which works out at an average of £49 a year (or, more correctly, £49 for each month).

Say you bet £2.50 on each one. You’d be looking at around £122 profit. That’s if they performed to just 20% of their historical levels.

Again, I want to be clear. You might actually lose money. It could happen. All fourteen of them could have horror months. It’s highly unlikely, but it is possible.

If you’re still reading this, then I think you know me (and yourself) well enough to understand that this is betting, and it does of course, involve some notion of risk! 😉

Blimey. I hadn’t intended to waffle. This is basically a pet project for me, where I’m planning to share what I’m up to with my betting (mainly, but other stuff too) with those who are interested, on a regular basis.

But there is a catch. This is a paid newsletter. The charge? £3.82 a month. Seriously. There’s no season ticket special or anything like that. In fact, the weird number comes from the fact that the service I’m using to deliver the newsletter uses Amazon’s payment platform (you know, Amazon, the largest e-tailer on the planet). And it’s actually $5.99 per month, which equates to £3.82 at today’s rate.

So no PayPal fun here!

Enough already. I’ve really enjoyed putting the first edition of the Bisogno Bulletin together, and it’s packed full of punting tips and tidbits, which I hope you’ll enjoy following as much as I do.

If you’d like to register to be an inaugural subscriber (oh, the prestige! ;-), then click the link below:

Sign up for the Bisogno Bulletin here.

NB It may take up to two hours for the system to register your registration and send an email through with details. Please also ensure that you check (and double check!) your junk/spam folder in case it drifts in there by accident.

I’m quietly hopeful that this will be the first of many, many editions of an e-letter you welcome into your box each month.

Best Regards,



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