My first million website visitors…

Today is a good day for me, because I’ve just realised a massive milestone has been achieved. I’m not sure exactly when it happened – probably back in November last year – but I did something weird today in my Google Analytics account…

I checked the stats for since the site was launched in September 2008. 11th September 2008, to be exact. 9/11. Which, by a convenient quirk of fate, was precisely forty months ago today.

And here’s what I noticed. Dear old, the little site which has always had sand kicked in its face by the big boys, but still come back for more time and time again… well, dear old has had over A MILLION visitors! 😀

That’s pretty amazing, I think. But more amazing than that is this:

1. is only interested in horse racing, a subject which doesn’t actually have that many followers online

2. is almost exclusively focused on UK horse racing, which reduces the target audience still further.

3. I’m lousy at getting people to sign up for the goodness therein. Always have been, but hopefully always won’t be!

Here’s a snapshot from my Analytics account, which will show full size when clicked upon:

My first million website visitors :-)
My first million website visitors 🙂

Some of the most interesting stats are beneath that headline figure though. has had over 330,000 individual visitors. That makes my conversion rate of visitors to signups something like 3.91%. That is seriously shit bad, believe me.

Those visitors have collectively viewed more than two and a half million pages. That is pretty good.

And the average time on site of two minutes eighteen seconds, I would think, is exceptional.

So, two things, sort of related to each other.

Firstly, THANK YOU to all of the readers who have contributed to this milestone in my career (and life – geegeez is my ‘baby’, and this is a special day for me, sad as that might sound ;-)).

And secondly, although I’m humbled by this, I also think it’s a fair indicator that – despite being crap at getting people to sign up – I’m not bad at the whole online thingie.

So, I’m going to show you some of the things I do to get people to visit, and re-visit geegeez. These things will work in any market or business, as long as there is genuinely some interest there.

It’s going to be a free series, and it will only be available to readers of… to begin with, at least. So if you’re not already signed up (and only 58 of you are, further testimony to my, ahem, genius when it comes to opt in conversion (as it’s known in the trade)), and this is of interest, then get your name down. Here’s the form:

I’ll be starting early next week. 🙂


27 thoughts on “My first million website visitors…”

  1. Well played Matt—-patience is a virtue and anything good is worth waiting for.

    Keep up the great (editing) work…Mal.

  2. cracking little sight (correction cracking big site now!)
    Keep all the interesting articles and selections going and congratulations on your achievement

  3. Hi Matt,

    Well done on the achievement of a million. I thing the important figure at the top there though is the large percentage of returning visitors (68.27%).

    You may be crap at converting but you obviously have good retention!!

    I think a lot of people nowadays are very weary about putting their address’ in the “box” for all the inevetiable spam that arrives there after. You may not have their e-mail address but it would seem that they still return of their own accord.

    I write all this as if I were an expert, alas I’m not but I think you’ll see my point!

    Anyway keep up the good work and maybe a prize for the 2 millionth reader!!



  4. Hi Matt,

    Just a newbie of a few weeks but Geegeez has raised my online racing game to new levels.

    Cheers and thanks,


  5. Congratulations Matt Ive been on your website for approx 2+ years and always enjoy your writings. I wont be going on your new free series as I am 70 and enjoying retirement and dont want to do too much work. Keep up the good work and congratulations again..Best regards..Gordon…psGreat SoTD 10/1!

  6. Congratulations Matt. I am one of the 330000.and we come for straight talking and common sense.Long may we come.

  7. Thanks, er, a million?! for all the kind words. It’s great to know that so many enjoy all the good stuff on the site, which is now provided by a brilliant team of writers (as well as the occasional line or six from myself). 🙂


  8. Congratulation Matt,

    A million visitors to your site, that say’s a lot Matt

    Love the newsletter and the insight on the racing industry.

    Good Job and well done !

    Libertyed 🙂

  9. Congratulations on reaching the million Matt – keep up the good work mate!

    Cracking website and service you have here, and that comes from someone who’s followed you since you were in charge of TTS.


  10. Well done matt”” congrats on a mill and excellent sotd 10/1 sotd is an outstanding addition to the site, and always up for listning whether it be monday mish mash or relevant racing info

    keep up the good work m8

  11. Well done MAtt: think I have been with you for a lot of the time- but oh that woman’ s voice when she asks you to confirm!

  12. Bonzer! Congrats all round, Matt – the saying is true: Find something you really love and it will never seem like work. All the best.

  13. Well done matt,you may notbe good at some things but with regardto entertaining, informative & profitableracing info your top class. I’m not in the UK at the moment but will be back for Cheltrenham. Well done again

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