Today is a good day for me, because I’ve just realised a massive milestone has been achieved. I’m not sure exactly when it happened – probably back in November last year – but I did something weird today in my Google Analytics account…
I checked the stats for geegeez.co.uk since the site was launched in September 2008. 11th September 2008, to be exact. 9/11. Which, by a convenient quirk of fate, was precisely forty months ago today.
And here’s what I noticed. Dear old geegeez.co.uk, the little site which has always had sand kicked in its face by the big boys, but still come back for more time and time again… well, dear old geegeez.co.uk has had over A MILLION visitors!
That’s pretty amazing, I think. But more amazing than that is this:
1. geegeez.co.uk is only interested in horse racing, a subject which doesn’t actually have that many followers online
2. geegeez.co.uk is almost exclusively focused on UK horse racing, which reduces the target audience still further.
3. I’m lousy at getting people to sign up for the goodness therein. Always have been, but hopefully always won’t be!
Here’s a snapshot from my Analytics account, which will show full size when clicked upon:
Some of the most interesting stats are beneath that headline figure though.
geegeez.co.uk has had over 330,000 individual visitors. That makes my conversion rate of visitors to signups something like 3.91%. That is seriously
shit bad, believe me.
Those visitors have collectively viewed more than two and a half million pages. That is pretty good.
And the average time on site of two minutes eighteen seconds, I would think, is exceptional.
So, two things, sort of related to each other.
Firstly, THANK YOU to all of the geegeez.co.uk readers who have contributed to this milestone in my career (and life – geegeez is my ‘baby’, and this is a special day for me, sad as that might sound ).
And secondly, although I’m humbled by this, I also think it’s a fair indicator that – despite being crap at getting people to sign up – I’m not bad at the whole online thingie.
So, I’m going to show you some of the things I do to get people to visit, and re-visit geegeez. These things will work in any market or business, as long as there is genuinely some interest there.
It’s going to be a free series, and it will only be available to readers of mattbisogno.com… to begin with, at least. So if you’re not already signed up (and only 58 of you are, further testimony to my, ahem, genius when it comes to opt in conversion (as it’s known in the trade)), and this is of interest, then get your name down. Here’s the form:
I’ll be starting early next week.