Time to join the chain gang?

Pissed

I was pissed. I normally am at the vendors’ get-togethers. Masquerading as networking events, they are more an excuse for a bunch of blokes (it is exclusively blokes, sadly) in the horsey/betting online business space to exchange ideas and rounds of grog. Mostly rounds of grog.

But not all chat is horse and football, nor is it product launches or how’s the little one(s)…

A couple in the group, who you may know, are into broader ‘make money’ concepts. Forex trading and the like. John and Graham, mainly.

Graham is always getting his mobile out and showing me the latest trading gizmo he’s using to plunder a few extra quids – you can never have too many quids, apparently; while John is the sort to be less interested in little tactical projects, more inclined towards the macro: the game changer.

So there we were boozing and blustering the night away when the subject of bitcoin came up. Bitcoin, in case you’ve had your head under the pillow for the last five years, is a new sort of money.

You can buy stuff with it, and exchange it for other currencies, but you can’t get it in the bank. That was the bit I struggled with. Especially after a few of those Lagunitas IPA’s (fierce tasty, even fiercer alcoholic).

You see, I’m a bit old skool. In spite of running a tinterwebs business and betting on horses most days, I’m actually risk averse. Calculated risks around things which I broadly understand are what check my boxes.

I’d heard of bitcoin but I didn’t understand it. Still don’t fully understand it.

**

Join the Club?

Anyway, Graham and John were evangelising about something called Bit Club Network (BCN hereafter), and so too, separately but as a result of convo’s with this pair, was another mate in the trade – absent this night – Steve.

BCN is a ‘mining club’. Mining is important because it is how bitcoin – and other so-called crypto-currencies – manifest themselves. Instead of sooty blokes with lamps on hard hats and pick axes, though, bitcoin and its ilk are unearthed by computer algorithm.

The human resource of sweat and toil is supplanted by electricity and processing power which, as it turns out, is almost as expensive.

In a nutshell, bitcoins are liberated when computers solve complex mathematical conundrums. The solution is verified by the community (i.e. other bods in the same game) on something called the blockchain.

**

Welcome to the chain gang

The blockchain could be the single most important piece of computer technology ever devised: even more so than the internet itself. Why? Because it can be used as a settlement engine or market place for just about anything. And there are already prototypical replications of established business systems springing up, ready to challenge the old world order.

Betting exchange? Try augur. Bank settlement? Ripple. Ecommerce? Loads of ’em. What about intellectual property rights and/or business contracts? Ethereum has this cornered currently with something called smart contracts.

In each of those marketplaces, you trade tokens (coins, units of monetary value) with other users.

With. Other. Users.

Not with banks. Not with lawyers. Not with Amazon or Betfair or any other middleman creaming off a hefty percentage.

With other users.

There are three key benefits to this: price, trust and availability/accessibility.

Without going into detail, transaction costs are lower (think 0.25% to exchange currency instead of the 8% or whatever for Western Union to wire funds back home).

The ‘distributed ledger’ nature of the blockchain means that trust is engineered into the system and verified by individuals, not institutions.

And you don’t need a bank account to do this. A mobile phone will do. Many millions of people in the world don’t have a bank account, but they will be able to pay for stuff – even small stuff – using bitcoin and their phone, in the very near future.

This is not science fiction. This is happening right now. You can already buy stuff with bitcoin. Graham has a Mastercard loaded with bitcoin. (I’m guessing it’s not cost effective yet, because of the fact Mastercard are associated with it; but as soon as the payment system is locked into the blockchain, there will be no need for Mastercard, Visa, or banks… and it will be the sensible way to buy stuff).

Get in the game…

So how do you get in the game?

Unless you want to mine the coin from your computer (good luck with that if you’re using a standard bit of kit!), you need to convert a ‘fiat currency’, i.e. pounds, euros, dollars, etc, into a crypto-currency in the first instance.

This article in the Telegraph a couple of months ago shows how to do it; and, implicitly, tips the wink to how mainstream this is becoming.

Getting in the game can seem complicated. It certainly did when I awoke, hungover to hell, the morning after the vendors’ lash up.

But when I sat down to do it, it was a breeze.

1. Get a wallet. That’s where you store your online cash. Just like any other online account you might have: bookmaker, bank, email, etc.

2. Buy some bitcoin. Trickier, and you’ll probably have to demonstrate you are who you say you are first time around (sensible, eh?), but I was able to get this done in 15 minutes or so.

The bod from whom you buy the bitcoin will send it to your unique wallet address that you’ll get in step 1.

3. Transfer the bitcoin from your wallet to wherever you want it. Or don’t. I moved all mine into BCN initially and, as that has generated more bitcoin, I’ve re-invested it on an exchange. But you can just have it sit there building value.

Why am I telling you this?

So why am I telling you this? Well, I haven’t got anything to sell, so that’s the first thing.

I could promote Bit Club Network – in fact here’s my introducer’s link – but, to be honest, I’m not sure I wouldn’t have done better just investing the coins I bought to join the BCN mine myself.

Still, BCN are worth a look if you want to understand more about how bitcoin mining works. And there are some good elements to it, such as the chance ot invest in other altcoin mining (like ethereum, zcash, and others), and some interesting opportunities in the space (including CoinPay, a kind of Bitcoin visa card, which sounds really interesting).

But the main reason I’m mentioning this is that, if you’re an investor at any level, then you should be thinking about diversifying your portfolio into cryptocurrency/altcoin.

I’m not saying they’re the way, the truth, and the light; but, with a global market capitalization (i.e. if everyone sold right now) of $163 Billion they’re not going away.

Regardless of whether there may be a bubble forming in the short term (there may well be), it’s an exciting – and fast moving – space to be in.

My Portfolio

I really hope it’s obvious from what I’ve said already, but let me be clear.

NOTHING IN THIS BLOG POST CONSTITUTES FINANCIAL ADVICE.

Caveat emptor.

I’ve written it because I want to write about something other than racing from time to time, even though I still love writing about racing.

And, more than that, because it’s something Graham and John and Steve, have got me in to. (I really should go boozing more often! 😉 )

My current portfolio consists almost solely of Bitcoin and Bitcoin Cash, mostly the latter. Why? Because it has scalability to process larger numbers of small transactions which is an important function currently missing from the legacy Bitcoin. (SEGWIT and the Bitcoin scalability problem are discussed in more detail here, if you’re interested).

Is this the right move? Who knows. I’m not an expert by any manner of means. Far from it. And I’ve invested in a manner commensurate with my level of awareness, i.e. not much.

But enough to benefit from the rising tide currently lifting all altcoin boats, and to be able to trade into and out of a few of the less fashionable, more speculative, currencies.

I also had ripple, which I sold at a loss; and espers and siacoin, in which I’ve probably done most of my money. They were penny share punts and look to be going the way of such things.

And I made a few quid trading in and out of the volatility of viacoin.

Bitcoin was £300 a coin in April last year, when I got involved. I felt at the time that it was too high (based on nothing, I might add).

Bitcoin is now £3,500 – having been £3,750 a couple of days ago. Demand, from China as much as anywhere, outstrips supply in this most global of currencies.

Where will Bitcoin, Bitcoin Cash and the rest be in six months or a year’s time? Your guess is as good as mine, but the consensus seems to think Bitcoin – a safer bet, relatively – may go up another 30% before correcting back by year end.

Bitcoin Cash is seen as having more explosive short-term growth potential. Some predictions have suggested as much as 4x its current value. Whilst that is probably ambitious, there’s no doubt it has more upside than its older brother. It also has considerably more downside!

Closing Thoughts

My awareness of cryptocurrency has come a fair way since that drunken discourse eighteen months or so ago. And so has the value, maturity and demand for the sector.

It is still an emerging market, and will face challenges from the ‘old world’, including from financial institutions and, almost certainly, governments. (China recently banned initial coin offerings – the crypto equivalent of IPO’s – in their country; others, including perhaps USA, may follow).

But, five years from now, it is likely that most large offline businesses and just about all online businesses will have the facility to process Bitcoin transactions. As soon as it is financially viable – i.e. when I don’t need to pay PayPal, or Mastercard, or a bank, for the privilege – I will accept Bitcoin on geegeez.

Until then, I’d encourage you to get drunk and talk rubbish about the world with your friends. Oh, and maybe bag a bit of Bitcoin. You don’t have to buy a whole one!

– Matt

I’m thinking about writing a book…

Leon, building.

Jeez, unbelievably, it’s been almost four years since I’ve written on my own blog.

Four years.

The last time I wrote on here, my son, Leonardo (Leon to everyone) was preparing for his first birthday. Now, he’s finished nursery and will be headed to ‘big school’ in September.

The last I penned here, Leon was barely walking or talking. Now he’s riding a bike, doing martial arts, swimming, forming surprisingly interesting sentences, learning to spell, and doing basic adding and subtracting.

Oh, and his party piece: he can recite the planets, in order from the sun, and tell you a couple of characteristics of each.

Finally, he’s a Lego master builder, who can build kits for eight year olds pretty much from memory once he’s followed the instructions once. And yes, he builds from the instructions on his own. Good lad!

Anyway, enough of the proud parent blurb.

The other thing which has happened in those four years is that geegeez.co.uk has gone from being a little affiliate site to a credible computer form book, with over 11,000 registered users and many hundreds of paying subscribers. (Thank you!)

With the support of a passionate army of readers and subscribers, we’ve built something that the major publishers – Racing Post, ATR, Racing UK, Timeform, Sporting Life and on – are very much aware of. Sadly, because of the nature of budgets – we have hardly any, they all have bundles – it is nigh on impossible to compete in business terms with those legacy behemoths, who are supported by decades of print publication and/or their own television channels.

The flip side of that is we are a small team, and therefore more agile. And, importantly, I own the company. That’s a very grandiose statement relevant only because it means I haven’t got shareholders or venture capitalists demanding I maximize their ‘dollar return’.

So we don’t really do bookie stuff. Sure, there are links on the site, more for convenience than anything else (most of the geegeez affiliate accounts are in negative equity – meaning punters are winning – which is something I’m weirdly proud of – a great businessman, me).

I’d like to do more tote promotion, mainly because there I can will Gold subscribers to win and get a small percentage of their turnover. Win win, if you like.

In fact, regular readers will know I love tote betting. So much so that I started another side project – totepooldomination.com – before I got side-tracked by son and site.

No, we don’t really do bookie stuff – and in terms of bespoke promotions it’s only ever when the deal is a ‘no brainer’, and usually for existing customers as well as new signups.

Geegeez’ income is from Gold subscriptions, the vast majority of which is reinvested into the product. Your product. (Thank you again!)

And now, more than four years into the ‘data project’, we’re getting to a level of maturity: there isn’t a huge amount more we can do that has mainstream appeal. Of course, there is always more we can – and will – do to enhance this bell or that whistle; but we’re into marginal gains territory in terms of broad appeal.

That, along with increasing the team size ever so slightly to help with a growing level of support overhead, and most importantly with Leon about to start school, means for the first time in five years I have the prospect of a bit of time on my hands.

It’s been a hard slog these last five years. Fantastic, and the best five years of my life on both a personal and professional level. But f’cking hard all the same.

I’m about ready for a little rest, or at least a change of routine, and I’m going to get it. It won’t be fun for the first few weeks when Leon is not around the office to provide regular and welcome interruptions, just as it took time to get used to handing over the ‘first and second level support’ to Chris and Steve.

The support help – they do much more on the content side, as fans of Stat of the Day and Race of the Day well know – has facilitated most of the development work on the form tools and racecards and, most recently, the fledgling Query Tool (a sort of system builder).

So I’ve been thinking about what to do with these extra few hours I’ll have each day. I could just goof off and drink coffee, or go racing… actually I’m pretty sure I will do that a fair bit!

But I also want to try to start – and finish – a project which has been on my bucket list for a decade.

I want to write a book.

It’s vain, I know, but hopefully in amongst the narcissism of being ‘a published author’ I will be able to corral something of what I’ve acquired about racing, form study and betting to create a readable informative text.

I know nothing about writing a book. I don’t even read that many (v-e-r-y s-l-o-w r-e-a-d-e-r y-o-u s-e-e…).

But I’ve written a fair bit in my time – approximately two and a half million words, some of them vaguely sensible – so I’m unlikely to struggle with writer’s block. Structure, however, and, well, just plain enjoyment factor, we’ll have to see on those scores.

I have an idea of the layout in content terms, which is nothing new. Where I hope to add novelty, and food for thought for all levels of punter (serious pro’s aside – there’s no point writing for people who already know it all (or think they do! 😉 )), is in the strategies and tactics I deploy, and how I use data to support all of my horse racing betting decisions.

It’s going to cover a fair amount of ground, but I don’t expect it to be overly long. That said, I have a chequered past when it comes to brevity… ahem.

How long will it take to write? Good question. In terms of pen hours, probably not that many. I have much of the content framework ‘upstairs’ and it is a matter of downloading it from brain to digital manuscript. I also know most of the reference texts I need to trawl back over – something I’m really looking forward to; I absolutely love reading racing books and haven’t had the time for years.

So, I reckon I’ll be able to cover each of the subject areas in two to three days, sometimes more, sometimes less. There are just shy of twenty of them, meaning a first draft in sixty-odd pen days.

Factoring in holidays, and ‘day job’ obligations on geegeez.co.uk and elsewhere, I’d hope to get a rough cut available by the end of November. How ambitious that is, we’ll see.

The book ought not to be overly long; I don’t want to go into nth degree detail. I reckon about 30,000-35,000 words (roughly 100-120 pages before images, charts and tables, of which there will be numerous).

If that sounds like a lot to you, consider that I’ve written almost 1500 words in this post without really saying anything! And I’ve written way more than 30,000 words on a single Cheltenham Festival race-by-race preview in the past.

I’m more interested in quality than quantity, and I intend for statistical imagery – the aforementioned chart/table output – to speak without in-depth translation.

There will, naturally, be references to Geegeez Gold in the book. Gold has been built to underpin the way I bet, and it’s supported the enhanced enjoyment and bottom line of hundreds of others, bringing many of them into profit for the very first time.

But it is fundamental that the book offers much insight regardless of the tools you use. Gold is, more than anything, an arsenal of shortcuts. It cuts to the quick of the form, be it pace, trainer patterns, or good old individual horse form. It enables punters to know more about a race, and to make better betting decisions, in less time.

So, yes, I will reference Gold, and show how I use it to understand various aspects of a day’s racing. I’ll also try to highlight free sources that achieve the same or similar ends, albeit with more grind involved.

That, at least, is the plan. It’s one that excites me if nobody else (!), and I hope by sharing it on here, that I might actually make it happen. Right now, I’m not sure whether I’ll publish chapter drafts on a blog – be that here or on geegeez.co.uk – but I might.

Anyway, feels good to end the four year hiatus on mattbisogno.com (I’ve still been paying the domain renewal fees!!), and thank you both for reading. 😉

Updates as I go.

Nanu Nanu

Matt

What, How, Who, When?!

In today’s video, I want to introduce you to the specifics of this excellent and proven opportunity. This is not for dreamers or for those who won’t take action. But for those who genuinely want to make a real change in their lives, and are excited about the possibility of starting a business, then I guarantee you’ll succeed.

 

This offer goes live at MIDDAY tomorrow, Thursday, 12th September.

 

I’d encourage you to watch the entire video, but if there’s something specific you want to know, there’s a breakdown of what is where beneath it. In the meantime, if you have any questions about this, then please leave a comment and I’ll be happy to answer them for you.

 

 

00:30 – What is the Platinum Programme?
01:30 – Why I started doing this…
02:34 – Three key ‘Freedoms’
03:57 – What’s in the Platinum Programme 2013?
14:40 – How I Will PERSONALLY Help You to Succeed
16:12 – £2,500 for sending an email?!
17:39 – Training Breakdown: Strategy
18:26 – Training Breakdown: Tactics (live ‘over my shoulder’)
21:57 – Summary of the Platinum Programme
22:54 – Your investment is…
24:36 – Two ‘No Brainer’ Bonuses
24:58 – My ‘Better than Money Back’ Guarantee to you
25:38 – Availability

 

Prove it!

In my first video in this series, I told you a bit about my background, and how I had no special advantages when I started. Far from it, in fact.

 

Today, I’d like to show you some of my successes online, and also tell you about a few of the students I’ve mentored to achieve their own successes.

 

In a few days time, I’ll be opening a programme for a handful of people who want to make a positive change in their lives. Please keep an eye on your inbox if that might be you…

 

In the meantime, here’s the video. I’d encourage you to watch the entire video, but if there’s something specific you want to know, there’s a breakdown beneath it. In the meantime, if you have any questions about this, then please leave a comment and I’ll be happy to answer them for you.

 

[oo:oo] – Recap
[00:39] – In today’s video… and who it’s aimed at.
[02:40] – Some of my results
[03:06] – Why £20k invested in training is less than I should have spent
[03:35] – The value of that training investment
[04:23] – Past student stories: Gavin and David
[05:40] – Past student stories: Kieran Ward
[15:06] – A slightly different tack to the training
[15:40] – Past student stories: Nick and John
[16:25] – Last year, the BEST year yet! e.g. Nicky and Lester

 

 

 

How I got started online, and why…

I want to share a little of my background with you today. I’m not special, and I didn’t have blinding computer or marketing skills when I started. In fact, I didn’t have any of either of those things when I started.

Watch the video below to find out how and why I got started online. And do leave a comment or question underneath if you’d like.

 

If you like it, or have any questions, do leave a comment.

Thanks,

Matt

An Online Business in 2012: Part 2, Your First Website

Online Business in 2012, Part 2: Introduction

Don't fear the techie bits
Don't fear the techie bits!

Following on from my last video / blog post about mindset, and that all-important research, it’s now time to put our research into practice and take our first baby steps online.

 

Before we go into that, though, if you haven’t seen the first video post, you can take a look at that here: The Mindset for Online Business.

 

Assuming you’ve done your research as per that post, and you’ve decided upon an area – or niche – in which you can get some traction and where you know there is a hungry market, you’re ready to move to part 2.

 

Part 2 is all about getting your first website up and running. Now before you think that’s going to be tricky, I want to say two things:

1. It isn’t

2. Even if it was, you don’t need to do everything yourself as there are lots of people who can – and will – help if needs be, for less than the cost of a cup of coffee generally (especially if you tend to buy coffee from Starbucks or another of those ‘pricey but nicey’ outlets).

 

The video and accompanying pdf document at the end of this post show how to set up your first site, using either the WordPress-hosted web space or your own self-hosted web space. [If that means nothing, don’t worry, it’s all covered in the video. In fact, if any of the terms I use in this post don’t mean anything, you’ll find they’re covered in the video. If not, ask a question by leaving a comment and I’ll get back to you.]

 

Hosting Your First Website

I would strongly suggest that you get your own hosting if you’re even remotely serious about starting an online business. There are at least two very good reasons for this:

1. It looks MUCH more professional

2. It gives you MUCH more freedom in terms of what you can do

 

You will need two things in order to ‘host’ your first website. Firstly, you’ll need a hosting package. I use TSO Host, and have done for a number of years, and for over a dozen of my sites. I highly recommend them, on grounds of price, support and uptime availability, and you can check them out here. I recommend TSO Host. [Transparency: that link has an affiliate code in it, which means I will be able to buy roughly 1.46 cups of the aforementioned fancy coffee per year if you use it to purchase your hosting, which costs £15 per year, or £1.25 a month]

 

There are of course countless other hosting service providers, so feel free to use one of those if you’d prefer.

 

Now, before you get to the videos, I want to touch on something that isn’t really outlined in detail within them, and which is important for the ‘bigger picture’. And that is choosing your domain name.

 

Your Domain Name

Whilst I don’t want to confuse anyone by talking about Search Engine Optimization (or SEO for short) at this stage, I will say that there is value in your domain name – the name of your website, for instance, mattbisogno.com – containing something as closely resembling your market area as possible.

 

SEO is simply the means by which websites can be tweaked to tell Google and the other search engines where is the best place for them to appear when people are looking for stuff on that particular site.

 

Targeted Domain Name
Targeted Domain Name example

For instance, if you started a company in Hackney, and the company name was Apple Puff Personal Training, you might want to have a domain name of personaltrainerhackney.co.uk if it was available, rather than applepuffpersonaltraining.co.uk.

 

The reason for using the words people might use to search for you (‘personal trainer Hackney’), rather than your brand name (‘Apple Puff personal training’), is because you are far more likely to be found with the more generic term… to begin with at least.

 

[My main horse-y site, geegeez.co.uk, now receives over 2,000 searches a month for the term ‘geegeez’, which of course means nothing except that it is a known brand after being online for a number of years. It was a terrible choice for a domain name! If I knew then what I know now…]

 

Incidentally, the example above is for Mrs Matt’s website, although she tends to use her other one, personaltrainer-london.co.uk

********

OK, let’s recap. What I’m saying is try to choose a domain name that might contain the words that your target audience would type in when searching for a site like yours… ideally, your site!

 

As an example, if you’ve decided to focus on synchronised swimming tips, then www.synchronisedswimmingtips.co.uk would be a GREAT domain name, assuming it’s available. You can check the availability of domain names at TSO Host (and other hosting sites).

 

Take your time over this, if necessary, to find the right domain name. Because here’s the thing: almost everything can be changed later. But your domain name cannot easily.

 

So yes, take your time. But do not procrastinate!!! If you’ve taken more than a few hours to research and then another day to ponder your available options, you’re wasting time. Move on. 🙂

 

Getting Your Site Up

OK, splendid. We’ve got a niche, and we’ve found a pretty good (ideally, an amazing) domain name. Now it’s time to build the site. The video and pdf below were created a little while ago now, but the content remains relevant.

 

Whilst some of the ‘look and feel’ elements of what you’ll see have changed slightly, you will still be able to follow these to get your first site online.

 

Enough from me. Here’s the video:

 

And here’s a link to the pdf document which supports the video:

 

How to Get a Web Address (Domain Name) and Set Up Your Blog

 

********

Summary

By the end of this session then, you should have chosen a domain name for your new website, got yourself some ‘hosting’, and installed your very own blog onto your domain name. Awesome!!

 

If you have any problems, leave a comment below, and I’ll try to answer if I can. The reason to comment below is because others might be having the same issue and this way, I can help them as well as you. Make sense? Great! 😀

 

Well done if you’ve got this far. I hope you’ll be excited about what comes next…

 

Now might be a pretty good time for me to tell you about that then!

 

In the next installment, we’ll work on making our site look a bit more presentable, both to human visitors and to our friends, the search engines.

 

Until then, you’ve got work to do..!

Matt

An Online Business in 2012: Part 1, Mindset and Market Research

OK, so here we go. And yes, it is a long title, and an accompanying long video.

Today’s material is quite heavy going, but it’s super important groundwork. People talk about ‘laying the foundations’ for this or that. Well, these items are fundamental and, if you skip this, you’ll either end up watching it later… or failing.

So, please, take the time to watch this and make notes. Mindset is the most important thing to get right before you start. Market research is the most important thing to get right when you start. Everything else follows.

Enough from me. Here’s the video. The next one will be along in about a week’s time, to give you some thinking time and some ‘acting’ time! 😉

Matt

My first million website visitors…

Today is a good day for me, because I’ve just realised a massive milestone has been achieved. I’m not sure exactly when it happened – probably back in November last year – but I did something weird today in my Google Analytics account…

I checked the stats for geegeez.co.uk since the site was launched in September 2008. 11th September 2008, to be exact. 9/11. Which, by a convenient quirk of fate, was precisely forty months ago today.

And here’s what I noticed. Dear old geegeez.co.uk, the little site which has always had sand kicked in its face by the big boys, but still come back for more time and time again… well, dear old geegeez.co.uk has had over A MILLION visitors! 😀

That’s pretty amazing, I think. But more amazing than that is this:

1. geegeez.co.uk is only interested in horse racing, a subject which doesn’t actually have that many followers online

2. geegeez.co.uk is almost exclusively focused on UK horse racing, which reduces the target audience still further.

3. I’m lousy at getting people to sign up for the goodness therein. Always have been, but hopefully always won’t be!

Here’s a snapshot from my Analytics account, which will show full size when clicked upon:

My first million website visitors :-)
My first million website visitors 🙂

Some of the most interesting stats are beneath that headline figure though.

geegeez.co.uk has had over 330,000 individual visitors. That makes my conversion rate of visitors to signups something like 3.91%. That is seriously shit bad, believe me.

Those visitors have collectively viewed more than two and a half million pages. That is pretty good.

And the average time on site of two minutes eighteen seconds, I would think, is exceptional.

So, two things, sort of related to each other.

Firstly, THANK YOU to all of the geegeez.co.uk readers who have contributed to this milestone in my career (and life – geegeez is my ‘baby’, and this is a special day for me, sad as that might sound ;-)).

And secondly, although I’m humbled by this, I also think it’s a fair indicator that – despite being crap at getting people to sign up – I’m not bad at the whole online thingie.

So, I’m going to show you some of the things I do to get people to visit, and re-visit geegeez. These things will work in any market or business, as long as there is genuinely some interest there.

It’s going to be a free series, and it will only be available to readers of mattbisogno.com… to begin with, at least. So if you’re not already signed up (and only 58 of you are, further testimony to my, ahem, genius when it comes to opt in conversion (as it’s known in the trade)), and this is of interest, then get your name down. Here’s the form:

I’ll be starting early next week. 🙂

Matt

Introducing… The Bisogno Bulletin

Yes, I know, it’s a pretty lousy title. And if you think that’s bad, just wait til you see the graphic design. (Hint, there is no graphic design).

So if you’re the sort that’s looking for style over substance, look away now!

But if you like a good rant, or a considered editorial, or some profit-ripping statistical analysis, then I reckon this might just float your boat. Continue reading “Introducing… The Bisogno Bulletin”